Flavor of the Year 2023: Prosperous Pitaya!
In December, Firmenich, a world-renowned flavor and fragrance supplier and a leading Swiss perfume and fragrance company, announced the flavor of the year for 2023 – dragon fruit.
This is already the 11th consecutive year that Firmenich has released the annual flavor of the food and beverage industry, which adds another frontier vane to the food and beverage industry. Maurizio Clementi, Interim President, Flavors, Firmenich, said: “The release of the flavor of the year is something our customers look forward to every year, and dragon fruit, symbolizing boldness and vibrancy, is ideal for us to start our year of flavor change.”
“Through in-depth surveys of consumers, we found that under the epidemic, people’s choices of food and beverages are changing towards health and sustainability, and their expectations for taste are also increasing. Based on the deep understanding of natural raw materials and consumption trends Understanding, we decided to go for a flavor of the year that would do both.”
1. Join hands with Pantone to stimulate the taste buds with colors
According to Firmenich, this year is also the second year of the sensory cooperation between the company and the global color authority Pantone (Pantone). Pantone’s 2023 color of the year “Extraordinary Magenta” announced not long ago is also the source of inspiration for its annual flavor.
It is reported that the 2023 representative color announced by Pantone, “Viva Magenta 18-1750”, has been endowed with the color connotation of “brave, fearless and full of vitality”. Pantone believes that such “unconventional red in an unconventional era” can inject optimism into people in an environment shrouded in gray, and bring warmth and hope to everything in trouble.
Jeff Schmoyer, Director of Global Consumer Insights at Firmenich, believes that the subtle flavor of dragon fruit can inspire the creativity of Firmenich perfumers, and the color of dragon fruit seems to encourage creative people from all walks of life to carry out bolder experiments and self-expression.
2. Why does dragon fruit reach the top
More and more consumers are beginning to pay attention to the origin and story of the flavor while tasting delicious food. This also makes the flavor itself no longer a thin image, but more like an incarnation of a friend in ordinary life, and everyone’s kindness Interaction, mutual joy, sensory empathy.
Focus on the fruit of dragon fruit, which contains proanthocyanidins, plant protein and other substances that have the effects of whitening and tender skin, lightening pigmentation, and balancing skin ecology. Not only that, the flowers and branches of dragon fruit contain a lot of nutrients and therapeutic substances , has a unique effect on cough and asthma, and has multiple medicinal effects such as preventing constipation, preventing anemia, and anti-neuritis, which is of great health value.
It is not difficult to see that the dragon fruit, which is full of treasures, laid the groundwork for its “popularity” early.
3. Innovative application of dragon fruit
The sweetness of dragon fruit is not ranked in the fruit world, but its pulp is a real treasure. The oligosaccharides it contains can help prevent constipation and regulate intestinal flora. In addition, its rich soluble dietary fiber can promote gastrointestinal peristalsis; the antioxidant substances such as anthocyanins in it can help protect the cardiovascular and cerebrovascular, etc., and the rich nutritional value also attracts the application side to innovate around dragon fruit .
The article comes from Shiyanhui FTA, author Truman
Cheersonic manufactures the leading portioning equipment for bakeries producing fresh and frozen desserts. Since 1998 bakers have used Cheersonic machines to cut, slice and portion cheesecake, pie, layer cake, loaves, butter, cheese, pizza, sandwichs, and more.
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