The Home Baking Market is Booming

The home baking market is booming and has become a “favorite” for young people

Some media pointed out that after 6-7 years of guidance and development, although the Chinese home baking market is still in the initial stage of development, it has shown four major trends:

1. Both the growth rate and proportion of domestic brands exceed that of imported brands. The post-90s and post-00s consumer groups are proud of domestic products, which drives the online sales of domestic products;

2. Women are still the main force of home baking consumption, mainly young housewives and mothers;

3. The proportion of post-95 consumption has increased rapidly. Compared with traditional Chinese-style baking, Western-style baking has attracted more young people’s attention. In their opinion, this kind of baking is not only delicious, but also fun;

4. The growth rate of sinking cities is very fast. Compared with first- and second-tier consumers, young people in small towns have a lot of disposable time as their income rises, which also provides conditions for young people to fall in love with baking.

Under the influence of the fast-paced and high-pressure life rhythm, home baking has not only become one of the ways to relieve the mental state of young people, but also a new sense of life ritual. There are even young people who have elevated the baking scene at home to a new level – “Baking is a light in the ordinary days”, “After raising the baby in the middle of the night, it is all about baking to decompress”… And such It’s no coincidence that there’s been a renaissance, with reports showing that baking has been found to help relieve stress, anxiety and even depression.

Home baking can be a complex sensory experience and a form of self-expression. After all, there is great consumer satisfaction in turning an “emotionless” recipe into a baked product filled with flavor. In this process, what bakers need to invest is not only stacking ingredients, but concentration, creativity and even love. Because of this, home baking can even be used as a means of communication, and it can become one of the mediums for family members to express when they feel that words are not enough to express.

Secondly, one of the reasons why even single youths are happy to make homemade baking products at home is that it can help relieve negative emotions such as anxiety, depression and stress. To avoid falling into an unhealthy psychological cycle under multiple pressures, as a repetitive exercise of “mindfulness” and “focus”, home baking will also improve the happiness of young people’s lives.

In addition, in recent years, a group of “exclusive home bakers” represented by mothers and housewives has quietly emerged in China. With the rapid development of apps such as private online stores, this major group has not only achieved “re-employment”, but also stimulated the interest of ordinary consumers in home baking products. Compared with the “assembly line” products of commercial baking, the “private kitchen” bakery products not only emphasize the freshness of baking, but also provide personalized design services, and even provide customization of raw materials and sweetness, which are more popular among the younger generation .

Source: Foodaily Daily Food

Cheersonic manufactures the leading portioning equipment for bakeries producing fresh and frozen desserts. Since 1998 bakers have used Cheersonic machines to cut, slice and portion cheesecake, pie, layer cake, loaves, butter, cheese, pizza, sandwichs, and more.

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