Frozen Bakery and Premixes Gain Popularity

According to Foodaily’s observations, from the perspective of online consumption of bakery products, home bakery products include bakery raw materials, finished semi-finished products, food additives, and auxiliary material sets, etc., while the domestic home bakery track is still subdivided into frozen bakery categories. Mainly online sales.

More and more young people are keen to choose to search for homemade baking tutorials on online platforms, and then share homemade delicacies, which has attracted people’s attention. This also makes the performance of frozen bakery products stand out. After all, these semi-finished products can not only avoid complicated production processes, but also allow people to enjoy the fun of baking. They have become consumers’ entry-level choices and show huge growth potential.

In fact, from 2018 to 2019, the frozen bakery market has been enlarged. Observing the sales to Tmall in the past three years, you will find that frozen bakery has experienced explosive growth. According to e-commerce data, the growth rate of frozen baking is 3.6 times that of raw materials and 6.8 times that of finished products.

Frozen baking refers to the prefabrication of baked products based on industrialization. The bakery production process usually includes processes such as dough mixing, fermentation, segmentation, molding, proofing, and baking. Usually, according to the degree of front-end processing and quick-freezing intervention, frozen dough can also be divided into four types of products: unformed, pre-formed, pre-fermented, and pre-baked.

For the vast number of consumers, pre-fermented and pre-baked products are more suitable for sales through C-end e-commerce channels because they are simple, quick and easy to operate.

In terms of current market sales, preformed frozen dough is currently the most widely used category. For example, Western-style croissants, egg tart crust, and pizza can be baked in the oven after defrosting and proofing. The production technology of these semi-finished products has gradually matured, and the shelf life can reach 12 months. It is not only easy to operate and easy to restore, but also easy to store. With the continuous development of technology, taking egg tarts as an example, more abundant categories such as egg tart liquid for frozen products have emerged as the times require.

In addition to the frozen bakery products represented by egg tart crust and prefabricated pizza, they are sought after by the domestic market. At present, there is another type of home baking raw materials that are quietly emerging, and the types are gradually enriched. According to the final products, they can be divided into four main categories:

1. Pastry premix: such as mousse cake premix, muffin cake premix, etc.
2. Bread premix: it can also be subdivided into toast bread premix, multigrain bread premix, whole wheat bread premix, etc.
3. Biscuit premix powder: mostly cookie premix powder, divided into various flavors
4. Ice cream premix powder: can also be divided into a variety of flavors

This type of premixed powder often has the advantage of being stored at room temperature without freezing, which is easier to store than other frozen baked products. In addition, it can reduce the professionalism, technology and failure rate of finished product production, so that consumers who love baking can enjoy convenient and fast food at home, and the experience of homemade baking is full.

Of course, the home baking track includes many sub-categories, and there are thousands of SKUs from baking raw materials, frozen baking to baked products. At present, among more domestic brands, comprehensive brands are still the main ones, and the new generation of brands is gradually expanding their categories to achieve more growth.

And Happy Cake, which has changed from an offline chain brand to “offline + Internet”, has established a “central factory + satellite factory + self-built cold chain logistics” model to ensure that the cakes are freshly made and delivered on time. Covering more than 300 cities across the country, with more than 22 million private domain users, it has completed 100 million yuan in financing last year, and is working hard to sprint for an IPO. Obviously, in today’s relatively scattered and unformed oligopoly baking track, especially the home baking track of toC, there is still great potential worthy of deep exploration by brands.

Source: Foodaily Daily Food

Cheersonic manufactures the leading portioning equipment for bakeries producing fresh and frozen desserts. Since 1998 bakers have used Cheersonic machines to cut, slice and portion cheesecake, pie, layer cake, loaves, butter, cheese, pizza, sandwichs, and more.

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